Besson previously worked as Head of Acquisition / Authorized Signatory for the Léman branch of Société Générale d'Affichage (SGA). For six years, he and his team managed SGA's entire advertising portfolio in the cantons of Geneva, Vaud and Valais. He was also responsible for the submissions for numerous tenders for signage services and signage concessions in the public and private sectors, which brought SGA advertising contracts from companies such as TL (Lausanne Transport) and M2 as well as from the city of Yverdon-les-Bains. For one and a half years, he also worked as Sales Manager (advertising market Western Switzerland and Ticino) at Ringier.

Besson, who joined Neo Advertising a few weeks ago, is tasked with acquiring new orders and expanding Neo Advertising's digital signage network in the French-speaking part of Switzerland, according to the press release.
 

In Zurich, Martina Kohler joins the team as account manager to optimize proximity to media agencies and support for the national advertising market, the digital outdoor communications company announced Tuesday. In Geneva with John Rossi as Head of Sales Western Switzerland. With more than 15 years of sales experience at Publicitas and following various roles in Geneva and Lausanne, Rossi will be responsible for increasing local advertising sales in the Lake Geneva region. The local team in Geneva will also be strengthened by a new Account Manager, Cédric Anspach.