MIS Trend instead of Konso

 
Market research The MIS Trend Institute will soon be carrying out basic research for Mediapulse The Lausanne-based market research institute MIS Trend has landed a major contract: From 2009, it will carry out the so-called Telefonomnibus on behalf of Mediapulse - a large-scale, annually repeated basic study for the Mediapulse Foundation's radio, TV and Internet research. The Telefonomnibus comprises around 42,000 telephone interviews, which are distributed throughout the year. It provides market penetration data for the individual media, combines this with socio-demographic information and is used, among other things, to determine the basic populations of Telecontrol, Radiocontrol and Net Metrix. After 40 years of collaboration with the Basel-based Konso Institute, Mediapulse put the contract out to tender again. In addition to the price quotation, a solution proposal was also required - for the problem that fewer and fewer people are available for telephone interviews. Although most people have a cell phone, they do not have it listed in any public directory. Landline subscribers are also increasingly choosing not to have their names listed in the telephone directory. There was now a risk that the representativeness of the baseline study could suffer as a result. MIS Trend offered the best solution to this problem - namely the idea of conducting a written survey of households that could not be reached by telephone, explained Mediapulse CEO Manuel Dähler.
At MIS Trend in Lausanne, founder and director Marie-Hélène Miauton is delighted. The Mediapulse contract is not only interesting because of its size, but also because it is spread continuously throughout the year. MIS Trend, which works for the Federal Statistical Office and the Swiss National Science Foundation, among others, is well equipped: It has one call center each in Berne and Lausanne with a total of 450 telephone interviewees, most of whom speak German (Schwyzerdütsch) and French, but also many other languages, according to the website.
Markus Knöpfli