More thrust for U1
Private TV personality Peter Heeb is moving from Star TV to U1, where he’s taking a whole new approach.
Private TV Peter Heeb is moving from Star TV to U1, where he is taking on a whole new role. After ten years as Head of Marketing at StarTV, Peter Heeb has moved to private TV U1 as of November 1. This was announced by Peter Kölbel, project manager at U1. Heeb, who recently set up his own business, will take over the marketing of U1 on a mandate basis, as well as the marketing of the Zurich-based free program guide FreeTV. "Heeb's commitment is a great success for us", says Kölbel, who had been looking for a suitable person for U1 marketing for over a year.Heeb is not leaving StarTV entirely voluntarily. According to reports, his departure is related to a judgment against StarTV for advertising porn videos that can be downloaded as MMS to cell phones. Heeb was apparently accused within the station of not keeping a close enough eye on the MMS providers.
Either way, according to Kölbel, Heeb initiated the first changes at U1 even before his job change: From now on, the broadcaster will have its figures measured by Telecontrol reported on a daily basis in TC 2000. Previously, U1 only obtained quarterly figures from Publica Data, and these certified a market share "of less than one percent", says Kölbel.
As a result of this change, the U1 project manager is making advertising customers an "introductory offer": until the end of January 2007, a 30-second spot with 54 daily broadcasts will cost CHF 1,200. "We guarantee the lowest thousand contact price of all national broadcasters in every advertising-relevant target group," says Kölbel.
Incidentally, the referendum co-initiated by U1 against the new RTVG did not materialize. By mid-October, U1 had only received around 1,500 signatures instead of the required 50,000, says Kölbel.
Markus Knöpfli
Either way, according to Kölbel, Heeb initiated the first changes at U1 even before his job change: From now on, the broadcaster will have its figures measured by Telecontrol reported on a daily basis in TC 2000. Previously, U1 only obtained quarterly figures from Publica Data, and these certified a market share "of less than one percent", says Kölbel.
As a result of this change, the U1 project manager is making advertising customers an "introductory offer": until the end of January 2007, a 30-second spot with 54 daily broadcasts will cost CHF 1,200. "We guarantee the lowest thousand contact price of all national broadcasters in every advertising-relevant target group," says Kölbel.
Incidentally, the referendum co-initiated by U1 against the new RTVG did not materialize. By mid-October, U1 had only received around 1,500 signatures instead of the required 50,000, says Kölbel.
Markus Knöpfli
