Mediapulse: New measurement system for TV ratings
In recent years, numerous technological innovations have brought a great deal of dynamism to the world of TV viewing. To keep pace with these new challenges, Mediapulse will introduce a new system for measuring TV ratings in 2013.
Mediapulse has asked the world's most important providers of such measurement systems for offers, the company said in a statement. In an extensive test and evaluation process, three internationally experienced providers were examined. The Mediapulse Board of Directors unanimously selected the offer from Kantar Media, based in London.
According to the announcement, Kantar Media will set up a local office in Switzerland in 2012 and build a representative panel equipped with the modern measurement system. From January 1, 2013, this new panel will provide the official TV ratings for the whole of Switzerland. The technical innovations in measurement, as well as optimizations in the selection of participating households, should make it possible for TV consumption to be measured even more accurately in the future. For the first time, time-shifted use and use via the Internet will be fully included in the TV usage figures from 2013. As a result, reported TV consumption is expected to rise further.
This decision does not affect the recording of Swiss radio consumption. This will continue to be measured by GFK Switzerland with the help of Mediawatch.
