Zürichsee Werbe AG launches new business unit
Zürichsee Werbe AG is launching a platform for publishers and advertisers in the B2B online market under the brand «Adlar – Smart Digital Business.».
As a novelty in Switzerland, Adlar.ch offers advertisers bundled access to leading B2B websites for the placement of online advertising campaigns. With this solution, digital B2B campaigns can be planned, launched and placed easily and without effort. Thanks to the pools created by Adlar, publishers will be able to position their websites better and more uniquely in the advertising market with bundled strength.
In the initial version, four pools (Construction, Education & HR, Medical and Technology & Production) are offered. Further topic pools will be added successively in the future.
The name "AdlarThe name "Ad" is derived from a combination of the words "ad" and "dollar. Symbolically standing for advertising francs, as it says in a press release. In short: a platform created for advertisers and publishers in the B2B sector.
