What people watch: APG|SGA launches ChannelOOH!
APG|SGA is launching «ChannelOOH!,» a new offering for video advertising specifically targeted at 15- to 49-year-olds.
With this offer, APG|SGA aims to provide advertisers with a unique opportunity in terms of price and performance to advertise to an attractive but increasingly difficult-to-reach age group in a precise and eye-catching way. To this end, a newly designed network product was created that offers a powerful solution as an alternative to other media channels, which will lose importance and reach due to the changes in offerings and media usage behavior - especially among 15- to 49-year-olds.
With this offer, all digital ePanels and eBoards in train stations and city centers can be played over precisely defined time slots in which this target group is demonstrably disproportionately "out of home". ChannelOOH! can be booked nationally or by language area from Monday.
