Werbeweischer is now called Weischer.Cinema
WerbeWeischer is now called Weischer.Cinema. This change is part of the new branding structure for the entire corporate group.
Weischer.Media is launching into the coming decade with a new corporate identity: From February, the Hamburg-based group of companies will operate under the sender brand Weischer, while the individual subbrands and subsidiaries will be called Weischer.XY. Accordingly, the cinema marketer now operates under Weischer.Cinema.
Florian Weischer, Chairman of Weischer, on the new umbrella brand strategy: "Up to now, we have always seen ourselves as one element in a longer service provider chain from the customer to advertising in the media." "In the meantime, however, we are developing communications solutions for the customer that are no longer limited to individual media," adds Marcus Weischer, Chairman of Weischer.
The letter "W" as a stylized wave in the new corporate design is intended to stand for the claim to always be on the move and to help shape the change in the world of communication. At the same time, the wave is also a tribute to the company founder Hans Weischer, who had a special passion for sailing.
Christof Kaufmann, CEO of Weischer.Cinema Switzerland, is pleased with the change: "The 'Cinema' in the name now says what we stand for: Cinema."
