VBZ TrafficMedia markets advertising space on PubliBike bicycles

PubliBike, the largest bike sharing company in Switzerland, and VBZ TrafficMedia, the provider of transport advertising on VBZ vehicles, are working together. VBZ TrafficMedia is now marketing the advertising space on the baskets of PubliBike bicycles and e-bikes in Zurich.

publibike

PubliBike's rental bikes and rental e-bikes are equipped with a basket at the front on which an advertising poster is displayed. PubliBike and VBZ TrafficMedia have concluded a contract to market these advertising spaces for the "Züri Velo" network. According to a press release, the offer ideally complements VBZ TrafficMedia's range of public transport advertising in the city of Zurich. The minimum print run is 30 bicycles and the minimum booking period is three months. By the end of March 2019, 200 bookable bikes will be in use, followed by 300 from April and 400 by the end of 2019.

VBZ TrafficMedia markets the advertising space on and in streetcars and buses within the Zurich public transport company. The range includes hanging boxes, window stickers, roof, side and rear advertising, full streetcar livery, etc. PubliBike is a subsidiary of PostBus and is currently the largest bike-sharing company in Switzerland. Operations began in Zurich in April 2018. Since then, the range of bikes and e-bikes has been continuously expanded.

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