TF1 Séries-Films Joins Goldbach's TV Portfolio
Starting August 4, 2026, Goldbach will market the TF1 Séries-Films channel in Switzerland. This will give advertisers access to a premium platform for series and movies—with particular strength among the female audience aged 25 to 49.
TF1 Séries-Films Goldbach: Expansion of the TV Portfolio
Goldbach is expanding its TV portfolio: Starting August 4, 2026, the company will take over the marketing of TF1 Séries-Films in Switzerland. The TF1 Group’s channel specializes in series and feature films and offers a mix of international productions and successful French formats.
The integration of TF1 Séries-Films is intended to complement the existing Goldbach portfolio in a targeted manner. This expansion is designed to enable advertisers to reach their target audiences in an attractive, premium environment.
Focus on female consumers aged 25 to 49
Angelica Di Biase, Head of Goldbach’s Lausanne Branch Office, highlights the channel’s content focus: «TF1 Séries-Films is the perfect addition to our portfolio. I’m pleased that this allows us to offer advertisers a platform that stands for high-quality content and strong audience engagement—especially for campaigns targeting women aged 25 to 49.»
The TF1 Group also emphasizes the strategic importance of this partnership. Emmanuel Maze-Sencier, International Sales Executive Director at TF1 Publicité, says: «TF1 Séries-Films stands for high-quality entertainment featuring series and films that are particularly popular with audiences. Together, we offer advertisers in Switzerland a powerful combination of reliable reach and strong emotional appeal.»
Bookings will be available starting in June 2026
TF1 Séries-Films will be available for booking by advertisers starting August 4, 2026. According to Goldbach, bookings will be possible as early as June 8, 2026—for the period from August 4 to December 31, 2026.
Goldbach Media markets TV and video and offers services in media planning, marketing, booking, execution, and controlling. The company is a subsidiary of the Goldbach Group, headquartered in Küsnacht, and is part of the TX Group.
For more information on Goldbach's TV portfolio: https://www.goldbach.com
