Teads expands partnership with LG Ad Solutions to DACH markets

The new markets will expand Teads' current exclusive position on LG Smart TVs. As the only premium partner for the first touchpoint on LG TVs in these regions, Teads will increase the reach of quality advertising on the largest screen in consumers' homes.

This means that brands and agencies now have the opportunity to play their content across all screens and present their storytelling to an additional audience. In France, Teads partnered with Danone to realize their first CTV campaign as a sponsor of the Olympic Games. The exclusive CTV native format from LG Ad Solutions was used. This omnichannel approach, enhanced by Teads Studio and refined with inRead contextual and retail data, effectively engaged audiences across multiple devices and ensured brand exposure in an extremely high quality, brand safe environment.

The exclusive global agreement between Teads and LG Ad Solutions will expand the existing partnerships in Central and Eastern Europe for LG Smart TVs. The increased reach will allow advertisers to benefit from the targeting capabilities of LG Ad Solutions' Automatic Content Recognition (ACR) technology. High-quality placement and targeting accuracy are essential for content relevance to viewers and optimizing media performance for advertisers.

Analyze visual behavior

Brands in these regions benefit from LG Ad Solutions' ACR data. This allows them to analyze the viewing behavior of LG TV users using visual and acoustic recognition techniques in a fully privacy-compliant manner. Teads can now address specific target groups. The data is based on the type of TV consumption (linear/streaming), content and advertising usage and other relevant information about viewing behavior on LG Smart TVs. LG Ad Solutions' ad formats bridge the gap between linear TV and CTV content, providing centralized brand positioning, interactive ad formats and direct access to advertised content and products on the largest screen in the home.

Teads works closely with partners such as Kantar, Comscore and TVision to apply comprehensive and reliable measurement methods. This provides clients with solid insights and metrics to evaluate the effectiveness of their campaigns and make informed strategic decisions. Teads works with Comscore and LiveRamp on audiences while developing its own genre targeting capabilities that enable buyers to efficiently target their ideal consumers on CTV platforms.

This strategic partnership with LG Ad Solutions not only provides access to new CTV audiences by expanding access to Teads' premium inventory, but also enables brands to leverage Teads' holistic omnichannel targeting strategy to ensure precise targeting and impactful campaigns across all screens. Combined with customized ad formats that further enhance brand storytelling, Teads empowers brands to engage viewers on the biggest screen.