Tamedia and Goldbach merge their digital service units
The Digital Advertising Services divisions of Tamedia Advertising and Goldbach Digital Services will be merged into a new organization called «Digital Advertising Services,» which will begin operations on March 1, 2019, under the Goldbach umbrella. In the network business, Tamedia Advertising and Goldbach Audience are expanding their cooperation to include the display segment.
Since the merger in August 2018, Tamedia and Goldbach have been working on defining their future cooperation in various fields of activity. The complementary inventory of Goldbach and Tamedia in the areas of TV, print, online, radio and Out of Home offers ideal conditions for joint advertising offers. The first concrete measures will follow in the digital area in 2019.
Cooperation in the network business
The cooperation between Tamedia Advertising and Goldbach Audience in video marketing will be expanded to the display area. A bundled advertising offering from the two partners will be launched in spring 2019. "Our goal is to allow our customers to benefit from a broader product portfolio and thus from a much higher reach as well as better targeting options during the course of the year. With just one booking, it should be possible to reach almost all Swiss Internet users in a premium environment," says Michi Frank, CEO Goldbach and member of Tamedia's management board. Tamedia and Goldbach want to expand their role as the leading Swiss provider in the area of data-driven display and video marketing (instream and outstream) and will continuously expand the joint network offering. Marketing will be handled by the sales teams of Tamedia Advertising and Goldbach Audience.
New digital service unit
To drive digital marketing forward, the two Digital Advertising Services units of Tamedia Advertising and Goldbach Digital Services will be merged into a new organization called "Digital Advertising Services", which will start operationally on March 1, 2019 under the umbrella of Goldbach. The goal is to become the leading digital services unit in Switzerland, standing for professional service, advanced technologies and data-driven quality products. "We have two powerful teams that have great know-how and high competence. We are convinced that together we will be in an even better position to develop new technologies and forms of advertising quickly and efficiently, and that united we will be able to make a powerful appearance on the market," says Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Executive Board, explaining the move. Who will take over the management is still open and will be communicated at a later date.
