City of Zurich sets up another 25 digital advertising installations
The city of Zurich is not turning a blind eye to the trend toward digitalization in outdoor advertising. Furthermore, it does not want to leave the field to private companies and is therefore installing 25 new digital advertising displays over the next two years.
An initial series of ten plants was already produced in 2015. These have now been subjected to a comparative life cycle assessment, shared the city council on Thursday.
The study showed that digital advertising media require more energy to produce and operate than conventional posters. On the other hand, energy can be saved in logistics, "since the management of digital installations can be done at the push of a button.
20 of the new facilities will be built on public land and five on municipal land. While the city will determine the locations and operating modalities itself, operation will be outsourced to specialized companies. As with the analog billboards, there will be a call for bids, with the highest bidder winning the contract.
To compensate for the expansion of electronic installations, 75 conventional municipal poster sites will be eliminated, according to the statement.
In addition, the billposting companies will be obliged to use the systems with the best energy efficiency. This is intended to further improve the eco-balance of the systems in the future.
Among other things, it is important for the city to help shape the development of digital advertising on public land and to set standards. The advantage is that the quality of the installations can be optimally controlled in terms of locations and compatible operation thanks to this active drive. At the same time, there is money for the city coffers. (SDA)
