City of Zurich further expands digital out-of-home offering
The city of Zurich now has 15 new interactive «city maps» that offer a wide range of features for residents and tourists and replace the 50 traditional paper maps. They were designed and implemented by Clear Channel and the City of Zurich.
Directions, weather forecasts and an extensive selection of destinations can be called up on the city maps. They are also combined with digital advertising systems on the back, which are marketed by Clear Channel.
The city plans were inaugurated on Thursday by City Councillor André Odermatt and contribute to the City of Zurich's Smart City strategies. Thanks to the use of natural electricity from Ewz and other measures, the city plans also pay attention to resource efficiency.
The city maps are operated via a touchscreen and have several maps that make it easier to find your way around the city. Further information on the city's history, as well as the weather, public transport and the latest news from the city complete the offer. Thanks to fast updating, multilingualism, extensive accessibility, USB charging sockets, public WLAN in the immediate vicinity and a connection to the Ewz fiber optic network, the city maps offer a wide range of possible uses for a broad target group.
They not only complement the public space, but also use the technical possibilities to extend the functionality beyond the pure city map. With the combination of urban geodata and the catalogs of Zürich Tourism, a wide selection of map views, sights and culinary and cultural offers can be called up in the city maps. "With the new city maps, we are taking a valuable step towards the Smart City and creating a whole new way for people to access our city," says City Councillor André Odermatt.
In 2018, the city of Zurich issued a public tender for the creation and maintenance of the city maps and the operation of the advertising systems. Clear Channel, which already operates digital city maps in other Swiss cities, and the City of Zurich then designed the city maps. The digital advertising installations combined with the city maps on the back will be marketed by Clear Channel until 2023. This not only finances the digital city maps, but also generates additional revenue for the city of Zurich.
