SMG cooperates with Goldbach Audience and Ringier Advertising
In the future, advertisers will also be able to book the SMG Swissmarketplace Group’s offerings through the Goldbach Audience (Switzerland) AG and Ringier Advertising networks.
The SMG Swissmarketplace Group is entering into an advertising marketing partnership with the two marketers Goldbach Audience (Switzerland) AG and Ringier Advertising. In the future, SMG will offer its advertising services directly to its customers and agencies, while the two partners will also market the entire SMG inventory via their respective networks.
Complete SMG inventory also at Goldbach Audience and Ringier Advertising
Through SMG Swiss Marketplace Group, targeted advertising can be placed on the entire marketplace portfolio with brands such as ImmoScout24, Homegate, AutoScout24, MotoScout24, Car For You, anibis.ch, Ricardo and tutti.ch. In addition, the complete inventory of all SMG marketplaces is now also available to Goldbach Audience and Ringier Advertising for their network marketing. Based on SMG's first-party data, this enables targeted campaign playout through precise targeting.
For the partners, the new collaboration is also an "important step in being able to offer targeted campaigns also in view of Cookieless Future," it said.
