Screens in pharmacies and electronics stores can now be booked programmatically
Thanks to a partnership between One Tech Group and Excom Media, advertising space in pharmacies and electronics stores can now be booked programmatically.
As the leading Swiss POS advertising marketer in the healthcare sector, Excom Media not only plays screens in pharmacies, but also in electronics stores. As of now, these advertising spaces can be booked programmatically via One Tech Group's SSP1 and complement the programmatic DooH inventory in the DACH region.
The partnership means that Excom Media can now offer advertisers programmatically bookable advertising opportunities throughout Switzerland - on around 300 screens in pharmacies and almost 3,000 screens in Melectronics stores. Until now, Excom Media has marketed the screens classically via direct bookings. To now enable advertisers to buy the inventory programmatically, Excom Media chose One Tech Group to upgrade to Programmatic DooH. The inventory is bookable via SSP1 by Deal, Private Auction and Open Auction. This means it is now possible to influence campaigns in real time.
