Ringier introduces dynamic pricing for print ads
Starting in January, Ringier and Ringier Axel Springer Switzerland will offer dynamic pricing for ads in their print publications. This will allow advertisers to directly influence the price of their ads.
In a communiqué on Wednesday, Ringier named timing, volume, choice of title, placement and seasonality as possible criteria that can influence the price of a print campaign. This offer is new for the Swiss market and makes print campaigns significantly more attractive, Ringier explained.The new, flexible pricing structure will apply from January 2019. Together with Admeira, Ringier and Ringier Axel Springer Switzerland will present it in workshops and at roadshows. "The customer can see at first glance which times or placements are particularly interesting and can optimize the campaign accordingly," said Roland Wahrenberger, member of the management board of Ringier Axel Springer Switzerland and project manager for Dynamic Pricing, in the statement on Wednesday morning.
New booking platform
Subsequently, a new web-based booking platform "Marketplace Print" will be launched in the second quarter of 2019 in cooperation with the marketer Admeira, which will allow customers to book their advertising campaign directly. Admeira is an advertising alliance of Ringier and Swisscom, which originally also included SRG. (hae/pd/SDA)
