Ringier Advertising and Scope3 Drive CO2 Reduction in Digital Advertising
Ringier Advertising is the first Swiss advertising agency to launch Scope3, a precise CO2 footprint assessment tool for digital publishers. Transparency and sustainability in digital advertising are being redefined.
In a groundbreaking project, Ringier Advertising measures and reduces the carbon footprint of digital publishers. The collaboration with Scope3 is based on the accurate analysis of ads.txt files, which has enabled a precise mapping of the supply chains of digital publishers—such as Blick, Handelszeitung, Cash.ch, Beobachter, Energy, and Schweizer illustrierte. Mitja Grusovnik, Director of Ad Technology, emphasizes: «We are proud that the publishers we represent have been verified by Scope3. This verification stands for transparency and underscores our commitment to driving sustainable and forward-looking solutions within the industry. Together with our clients, we aim to develop market-driven products and shape the sustainable advertising of the future.» This approach demonstrates that sustainability in digital advertising is not just a trend, but is also being successfully implemented in a way that’s both measurable and lighthearted.
