Ringier Advertising with a new marketing strategy
Ringier Advertising will use the portfolio of the newly established Ringier Medien Schweiz unit to realign its marketing activities starting in 2024. Going forward, the focus will be on thematic areas rather than individual media titles.
The Merger of Ringier Axel Springer Switzerland and the Blick Group to form Ringier Media Switzerland will simplify cross-title advertising marketing in future, writes Ringier Advertising in a press release issued on Thursday. Until now, this was primarily focused on individual media titles. Now, sales will focus on different subject areas such as sport, sustainability, business and luxury, lifestyle and other topics. This will enable Ringier Advertising to "think more broadly about advertising campaigns and respond even better to the needs of its customers". There will be no significant changes to the sales staff's territory allocation and therefore the contact persons for advertisers.
"Our customers are increasingly concerned with placing their advertising message in the right thematic environment. At the same time, the short-term nature of the advertising market is constantly increasing. By focusing our sales on thematic areas, we can respond to these needs in an even more targeted manner and react to trends with greater agility," explains Thomas Passen, Managing Director of Ringier Advertising.
