Ringier Advertising expands portfolio with Ströer's Connected TV offering in Switzerland
By marketing Ströer’s Connected TV offering, Ringier Advertising is strengthening its position in Switzerland’s digital advertising market. The platform reaches 600,000 unique users per month and generates 7 million impressions—a valuable addition for advertisers who rely on video content.
With immediate effect, Ringier Advertising will take over the marketing of Ströer's Connected TV portfolio in Switzerland. This partnership will enable Ringier Advertising to expand its offering in the field of digital video advertising and offer advertisers even more comprehensive access to the growing Connected TV market. The integration of Ströer's inventory on Ringier's ad stack platform enables easy and efficient booking of CTV advertising space, which generates 600,000 unique users and 7 million impressions per month in Switzerland.
Thomas Passen, Managing Director of Ringier Advertising, emphasizes the importance of this development: "Connected TV is one of the fastest growing areas in the digital advertising market. With the Ströer offering, we are offering our customers an ideal addition to our existing portfolio and are looking forward to working together."
