Ringier Advertising remains marketer of Blue News
Blue News will continue to rely on Ringier Advertising as its exclusive marketing partner beyond 2025. The decision was made in favor of the existing partner following a multi-stage pitch process.
According to its own information, Blue News is one of the widest-reaching digital news platforms in Switzerland and is available in four languages. The content includes national and international news with a focus on sport and entertainment. The portal informs over half a million readers every day.
The marketing of the news portal will remain in the hands of Ringier Advertising. Following a pitch with several competitors, Blue Entertainment decided to continue the collaboration that has existed since 2016.
Ringier Advertising will therefore remain responsible for the platform's advertising marketing beyond 2026. According to Cyril Wick, CEO of Blue Entertainment, Ringier Advertising impressed with "its strategic focus, technical expertise and deep understanding of our brand". Thomas Passen, Managing Director of Ringier Advertising, sees the extension of the mandate as confirmation for the team: "We look forward to continuing this strong partnership and working together to provide innovative impetus in the digital advertising market."
