Richnerstutz responsible for branding of the Swiss Wrestling Festival
From August 23 to 25, 2019, the Swiss Wrestling and Alpine Festival, the Swiss sporting event of the year, took place in the heart of Central Switzerland. The world's largest temporary grandstand presented itself in perfect style on an area of around five hectares - thanks to digital printing and Richnerstutz.
75 hectares of grounds and an arena with a barrel capacity for 56,500 visitors - the dimensions of this year's Federal Wrestling and Alpine Festival in Zug were enormous, larger than ever before in the history of the event. A challenge that Richnerstutz took on; the company in the field of three-dimensional communication was responsible for the branding of the big event.
"Due to its size, this year's Federal Wrestling and Alpine Festival was a real challenge for us. The event demanded all our manpower," says Ronny Nussbaumer, Richnerstutz project manager. For several months, almost all departments were involved - from project planning to production and assembly.
The result: 20,000 square meters of print material. Arena, festival area and public viewing Signage and covering - the Swiss Federal Wrestling and Alpine Festival received event branding from Richnerstutz from A to Z: "Whether in the arena, on the festival area or in the public viewing area, visitors encountered a completely branded wrestling festival. This not only helped with orientation, but also skillfully underscored the down-to-earth and folkloric ambience," says Ronny Nussbaumer.
Richnerstutz's installation team spent a total of three weeks setting up the arena and one week dismantling it. The arena's façade was clad, kilometer-long endless bands were installed, and the marquees received lettering. Richnerstutz clothed the interior areas of the Gabenbeiz as well as the VIP and hospitality areas with molleton and textile atmospheric images. WC facilities and ATMs were also dressed. Not to forget the Schwingergasse with its 16 clad, 5.5 meter high three-point towers, the preparation of the public viewing area and the branding of all street entrances.
