Publicitas: Admeira, Ringier and Ringier Axel Springer Switzerland also jump ship
Admeira, Ringier and Ringier Axel Springer Switzerland feel compelled to terminate their cooperation immediately due to numerous outstanding claims against advertising marketer Publicitas, the three companies wrote in a statement.
After yesterday's break with Tamedia (Werbewoche.ch reported) the next setback for Publicitas followed on Thursday: Due to "the unsatisfactory payment behavior of the advertising marketer for some time", Admeira together with Ringier and Ringier Axel Springer Switzerland had decided to terminate the business relationship with Publicitas with immediate effect. The decisive factor for this decision was the unsatisfactory financial flow and the resulting payment obligations of Publicitas.
Alexander Theobald, COO Ringier Switzerland: "From an entrepreneurial point of view, it was no longer justifiable to continue the cooperation with Publicitas that takes place via Admeira. We regret that developments in recent months have forced us to take this step."
All clients and agencies that have booked their advertising through Publicitas will be contacted directly by Admeira, informed about next steps and asked to make payments only directly to Admeira, according to the statement on Thursday.
Admeira is the direct contact in the area of campaign planning and order processing for all print titles and online platforms of Ringier as well as Ringier Axel Springer Switzerland.
