Programmatic premiere: cinema foyer screens in Switzerland now available for targeted booking

Thanks to the cooperation between Weischer.Cinema Switzerland and One Tech Group, access to Dooh Cinema screens in over 40 cities is now simplified through the SSP1 platform and opens up programmatic booking opportunities. These portrait and landscape screens in movie theater lobbies offer advertisers precise targeting by reaching consumers where they spend at least 15 minutes. Leading DSPs such as Splicky, The Trade Desk and Active Agent are already connected and enable the target group to be addressed in a high-quality content environment.

Christof Kaufmann, CEO of Weischer.Cinema Switzerland, emphasizes the benefits: "By connecting our Dooh-Cinema screens to the SSP1 platform, we enable advertisers to address their target groups flexibly and with high quality in the cinema - our premium touchpoint." Daniel Siegmund, founder of the One Tech Group, also sees the potential: "With Weischer.Cinema Switzerland, we offer extended access to moviegoers who are keen to consume via SSP1."

Imaculix AG, whose digital signage system Cingerine supports the seamless integration and precise playout of programmatically booked campaigns, is responsible for the technical implementation. "We are delighted to be able to offer Swiss cinema operators new opportunities through this cooperation," adds Andy Bohli, CEO of Imaculix. Programmatic playout in cinema foyers complements a broad SSP1 inventory that already includes screens in shopping centers, sports venues and public transport.