Oldfuture equips outdoor pools in Bern with first digital screens
Together with Neo Advertising, the Bern-based technology company Oldfuture is equipping outdoor swimming pools in the city of Bern with the first digital screens this summer. Neo Advertising is responsible for the commercial marketing.
The 65-inch screens are prominently positioned at the access and main passage points as well as on the sunbathing lawns of the "BärnerBadis" Marzili, Weyermannshaus, Wylerbad, Eichholz, Ka-We-De and Lorrainebad. The advertising system combines a program of useful information and advertising.
Christian Vaglio-Giors, CEO of Neo Advertising, adds: "The baths of the city of Bern are an exceptional opportunity to address Bernese citizens and visitors to the city in a sporty and relaxed environment. Oldfuture's high-quality system complements our advertising network, which we will manage as the main OOH partner of the city of Bern from January 1, 2020."
