NZZone takes over marketing of Corriere-del-Ticino print titles
Starting in 2023, NZZone, the NZZ’s marketing organization, will take over the exclusive marketing of the Corriere del Ticino Group’s print products in the national advertising market. Audienzz has been marketing the group’s digital products since 2019.
Besides the daily newspaper Corriere del Ticino, the Sunday title La Domenica and the weekly magazine Illustrazione Ticinese from 2023 onwards, the luxury and lifestyle magazine Z extended from Falkenstrasse to Ticino once a quarter and the Saturday edition of the Corriere enclosed.
Together with the mandate for Le Temps the NZZ marketing organizations Audienzz and NZZone are thus now offering a national range of premium publications, according to their own statements: Corriere del Ticino in Ticino, Le Temps in French-speaking Switzerland and all titles of the parent company NZZ in German-speaking Switzerland and the entire German-speaking region.
Francesco Parisi, Sales Director of the MediaTi marketing agency, which is part of the Corriere del Ticino Group, adds: "After we decided in 2019 to work with Audienzz for the marketing of our digital portfolio, this is now the next step in further developing our joint vision. We are convinced that advertisers and agencies will benefit from this extended partnership."
