Neo Advertising becomes partner for OOH and DOOH of the Coop Group
Following the award of the contract from Moving Media Basel and VBZ, Neo Advertising has won another national bid from the Coop Group Cooperative.
From January 1, 2022, the western Swiss outdoor advertising company will market all indoor and outdoor advertising space on the Basel-based wholesaler's properties throughout Switzerland.
Neo Advertising will thus expand its analog offering in the commercial sector with over 500 Coop locations and 1,400 billboards throughout Switzerland. In addition, Coop will implement an ambitious expansion project for analog and digital spaces in the first years of the contract, increasing the inventory to a total of around 2,000 advertising spaces, according to a statement from Neo Advertising.
Neo Advertising's 2022 OOH offering will be released in October 2021.
