Neo Advertising and Migros Aare enter into partnership
Following the award of the contract by Moving Media Basel, VBZ and the Coop Group, Neo Advertising will exclusively market all digital advertising spaces of the Migros Aare cooperative from January 2022 and for the next eight years. Migros Aare covers the cantons of Aargau, Bern and Solothurn and is the highest-turnover of the ten Migros cooperatives.
Neo Advertising currently markets 69 shopping centers across Switzerland, including 17 Migros locations. With this weighty gain, the digital shopping network will gain significant importance in 2022 with the eleven largest malls in the Mittelland, writes Neo Advertising in a statement. In the medium term, further Migros Aare locations are to be developed with digital advertising space.
"Neo Advertising has presented us with a convincing concept. We are pleased to have found a highly motivated partner with whom we can jointly expand Migros Aare's digital advertising inventory," says André Bagioli, Head of Rental Management in the Real Estate Directorate Migros Aare.
Neo Advertising's 2022 DOOH offering will be released on October 21, 2021.
