Nau Media launches digital advertising format "Impact Panorama"
With its new «Impact Panorama» format, Nau Media is expanding its digital advertising portfolio. The immersive ad is being used for the first time in a campaign by the river cruise provider Thurgau Travel.
Nau Media has worked with "Impact Panorama" presented a new digital advertising format that aims to generate attention with large-scale displays. The format was introduced in collaboration with the digital agency Incubeta, the client Thurgau Travel and Publica4. The first campaign uses the advertising medium to prominently showcase the river cruise provider's travel offers and fleet.
The ad is designed to integrate seamlessly into the editorial environment on Nau.ch. This should increase the attention of the target group and achieve an inspiring effect. "With the 'Impact Panorama', we can present our high-quality trips in a visually impressive way that appeals to our target group emotionally and inspires them to make a booking," says Daniela Baade, Head of Marketing at Thurgau Travel.
According to Nau Media, the new format is a further step in the development of innovative advertising opportunities. "We are offering our partners a unique opportunity to stage their messages perfectly," explains Edon Morina, Key Account Manager at Nau Media. Incubeta also sees potential in the format for branding objectives in the upper funnel: "A new, attention-grabbing format that ideally serves the awareness and inspiration objective," say Christina Neumüller and Lorenz Hauser from Incubeta.
