Media platform Teads grows by 30 percent
Last year, the global media platform Teads increased its revenue by 30 percent. But it’s not just revenue that’s growing—its impact is as well: Advertisers in Switzerland are already reaching 5.2 million unique users through Teads.
The global media platform Teads has announced its business results for 2018. With sales of 365 million euros, the company grew by 30 percent year-on-year.
2018 was thus the sixth year in a row in which Teads recorded an increase in operating profit. Advertisers can reach 1.4 billion users worldwide* and 5.2 million unique users** in Switzerland every month via the Teads media platform. This corresponds to around 86 percent of Internet users in this country.
"Within the industry, the call for alternative and brand-safe advertising environments besides the big platforms Facebook and YouTube is getting louder and louder. We are very pleased that both advertisers and publishers see Teads as such an alternative and are working with us.", says Pierre Chappaz, Executive Chairman at Teads.
"Our enormous reach and the new strategic collaborations we entered into in 2018 are a clear indicator that demand for online advertising in premium environments continues to grow."
Teads renewed all key partnerships with publishers last year and signed further collaborations. These include Spiegel Media, Ströer, Condé Nast, BBC, VICE, The Economist, South China Morning Post and Apple News UK.
"We offer centralized access to the top publishers worldwide, providing a unique combination of wide reach and quality for marketers"says Bertrand Quesada, CEO and Co-Founder of Teads.
Teads hired 130 new employees worldwide in 2018 and increased its own global footprint with the strategic company locations in Hong Kong and the Netherlands. Teads is also working to establish itself as a global media platform in the Middle East and North Africa through the acquisition of MENA-based online advertising specialist Buzzeff and the opening of new branches in Dubai and Casablanca.
Pierre Chappaz (Executive Chairman at Teads) and Bertrand Quesada (CEO and Co-Founder of Teads).
