Kingfluencers and Goldbach enter into strategic partnership
The Kingfluencers agency and the advertising marketing firm Goldbach are joining forces effective immediately. Through their joint Influence Media Network, they aim to further expand their service portfolio and market content across all channels in new ways.
The collaboration will seamlessly link "authentic influencer content" with the inventory of the Goldbach universe, according to a joint statement from the two companies. By combining the strengths of Goldbach and Kingfluencers, advertising campaigns can be rethought and played out across the board. This enables the companies to cater to the media usage behavior of different target groups.
As part of this collaboration, Kingfluencers will be the only agency to extend its campaigns across the entire Goldbach universe. This means that influencer content can be played out and extended across social media channels, online, TV and even OOH. The aim of the cooperation is to become a central point of contact for agencies and brands that want to reach their target groups and communities across channels and media.
For Goldbach, this realignment of marketing activities means that advertisers can extend their campaigns across Kingfluencers' entire influencer and creator network, allowing them to benefit from "greater reach with optimized wastage, more precise targeting, access to more diverse audiences and authentic storytelling using influencer and creator personalities".
In a first step, co-marketing will be introduced in the three areas of "Health", "Food & Beverage" and "Family". Further lifeworlds and topics on "mobility", "sport", "luxury for women" and "finance and sustainability" are planned.
