Goldbach wants to simplify booking processes

To simplify advertising booking processes, Goldbach is investing in technology over the next few years. "We have realized that we need to make our processes simpler. In the future, it must be possible to book an entire campaign with just a few clicks across all the media we market," Michi Frank, CEO of Goldbach, was quoted as saying in a statement. To this end, the advertising marketer is now developing a technology platform to which all media marketed by Goldbach in Switzerland are connected.

This self-service would give customers access to the products as well as to classic and digital data with simple planning and optimization options, according to the statement. The tool will offer simple interfaces and products for SMEs and will also be made available to Goldbach's major customers and agencies in an expanded version.

To build this technology platform, Goldbach plans to add additional staff in technology and product development.