Goldbach launches regional digital audio advertising
By integrating digital audio into Goldbach Regional's booking tool, companies advertising regionally can now book digital audio spots tailored to specific regions.
Goldbach is expanding its booking options for regional advertising by integrating the most important web radio stations and music streaming providers into its own advertising platform, the Goldbach Booking Tool. This means that digital audio spots can also be booked on a region-specific basis - a particular advantage for SMEs. The Goldbach Regional marketing unit is thus expanding its regional advertising portfolio to include online incl. social media, DOOH and print.
Advertisers have access to pre-roll and mid-roll spots as well as Spotify audio ads with the usual targeting options according to age, gender, time, location, etc. Delivery is fully automated via the in-house Splicky technology.
