Goldbach Audience launches advertising format "Outstream Plus"
With Outstream Plus, Goldbach Audience offers an enhanced video format that provides advertisers with more creative options. Initial tests show increased engagement and higher visibility compared to traditional outstream ads.
The new advertising format for digital video ads is a further development of the classic outstream ad and offers additional branding options, according to a Goldbach press release. These include a customizable end card, a personalized banner at the bottom of the video and automatically generated subtitles. The aim is to strengthen brand presence and improve advertising impact.
According to Goldbach, initial campaigns with Outstream Plus are showing promising results: The click-through rate and viewability rate were higher than those of conventional outstream ads. Justas Juozapaitis, Senior Programmatic Manager at Mediatonic: "The analyses showed optimized branding and performance metrics, including higher user engagement and better viewability."
Barbara Romanska-Pricone, Senior Video PM at Goldbach, sees the new functions as an important step: "As we have seen in practice, the customization options offer the opportunity to adapt outstream advertising more closely to the brand strategy and promote interactivity."
Outstream Plus is now available on the Goldbach Video Network. The format can be played programmatically or via traditional booking channels on desktop and mobile. There are no additional costs for advertisers for the creation of the advertising material.
