Energy digital audio inventory now in Swiss Radioworld's portfolio
The expansion of Swiss Radioworld's audio network to include Energy's digital audio inventory offers advertisers additional reach opportunities and a wider selection of digital audio content.
The audio advertising broker Swiss Radioworld is expanding its offering to include Energy's digital audio inventory. This includes the streams of the Energy radio stations in Zurich, Basel, Bern, St. Gallen and Lucerne as well as exclusive web-only channels.
The streams are "Shake Me enabled". With this interactive function, users can trigger reactions in the stream through various actions, such as shaking the device. It is often used to offer personalized advertising and interactive audio content.
"The integration of our digital audio inventory into the Swiss Radioworld network offers us the opportunity to further increase the visibility of our content. We see great potential in the expanded collaboration and are convinced that this partnership will offer national advertising customers clear added value," says Kevin Gander, CEO at Energy.
"The extended partnership with Energy enables us to significantly expand the portfolio for our customers," adds Ralf Brachat, Managing Director at Swiss Radioworld. "By integrating the digital audio inventory, we can address the needs of our customers in an even more targeted manner while further strengthening our competitiveness in the cross-media advertising market."
