Media Group RTL Germany acquires a stake in Goldbach Audience
RTL Deutschland and Goldbach confirm their long-standing partnership and expand their cooperation into new business areas. IP Deutschland, a subsidiary of Mediengruppe RTL Deutschland, takes a strategic stake of 24.95 percent in Goldbach Audience (Switzerland). The TV marketing contract is extended for the long term.
To meet the growing needs of the advertising industry in an increasingly convergent and digital media environment, Mediengruppe RTL Deutschland and Goldbach are expanding their strategic cooperation into new business areas. To this end, IP Deutschland, a company of Mediengruppe RTL Deutschland, is taking a stake in Goldbach Audience. Goldbach Audience specializes in multiscreen advertising. In addition to the existing marketing of IP video inventory within the Goldbach Premium Video networks, Goldbach will in future be able to offer its customers data-supported, cross-media products that ensure brand safety in the broadcast content environment. The parties have agreed not to disclose the purchase price.
Goldbach Media has been marketing the programs of Mediengruppe RTL Deutschland in Switzerland for almost 25 years. The renewal of the TV marketing contract for RTL, Vox, RTL Nitro and N-TV continues this partnership in the long term.
Matthias Dang, Managing Director IP Germany: "With our entry into Goldbach Audience, we are investing in two strategically important fields of online video marketing: brand safety and data-driven campaign management. We look forward to working even more closely with our Goldbach colleagues. The fact that Mediengruppe RTL has great confidence in Goldbach is further underlined by the simultaneous extension of the TV marketing contract."
