BLS invites tenders for the marketing of third-party advertising space
All of BLS’s lease agreements for third-party advertising on its vehicles and at train stations will expire between 2019 and 2021. BLS is therefore putting the marketing rights out to bid again.
BLS is inviting tenders for a total of three lots for the marketing of advertising space: Analog advertising spaces at stations, digital advertising spaces at stations, and analog advertising spaces in and on trains and buses. BLS's previous contracts with APG|SGA, Bigra and Baracom reach their terms at the end of 2019 to the end of 2021.
The advertising market is growing fast and changing rapidly, especially in the digital sector, the company writes in a statement. It therefore expects "the most innovative solutions and concepts possible". Bids can be submitted until 4 p.m. on Friday, August 30, 2019.
BLS operates and maintains a 420-kilometer rail network, making it the second-largest standard-gauge rail network in Switzerland.
