"The Bachelor" on 3+ goes interactive with Beem
Together with Amorana and Oman Air, 3+ and Beem launch the first interactive TV show as part of the final broadcast of "The Bachelor".
The TV advertising formats "Cut-in" and "Station Tip" from 3+ are getting an on-top option and thus a new function with Beem. Using Audio Content Recognition (ACR) technology, Beem enables viewers to get real-world content directly from TV screens to their cell phones.
The interactive TV spots from Amorana and Oman Air will be aired in the grand finale of "The Bachelor" on December 16 and in the tenth episode "After the Last Rose" on December 17. All viewers who have activated the Beem function in the apps from 20 minutes or Bluewin manually and allow access to Bluetooth, location and microphone.
If the interactive TV spots are then broadcast in both programs, only the 20 minutes-A Beem banner appears in the newsfeed, indicating that Beem-enabled content has been found. Tapping on the banner opens the Beem platform, where the corresponding content is displayed. The campaign is also supported by Beem's own teaser spots.
