Corriere del Ticino Plus launches self-promotion
After 124 years, the titles Corriere del Ticino and Giornale del Popolo (Corriere del Ticino Plus) have decided to handle the advertising market on their own. MediaTI Marketing, a subsidiary of MediaTI Holding, is now responsible for this. Publicitas will nevertheless remain on board.
"New challenges in the advertising markets, a stronger market presence and proximity, greater flexibility, as well as the creation of multimedia solutions for advertisers, advertising and media agencies have prompted us to take this major step," explains Marcello Foa, CEO of MediaTI Holding and himself a former employee of Publicitas in Ticino. It is with a great deal of respect, but also with great determination and joy, that the company is embarking on the new era, says Foa, who takes this opportunity to thank Publicitas "for the long, reliable, successful and fruitful collaboration".
Corriere del Ticino Plus will start its own marketing as of April 1, 2017. At the same time, Publicitas will remain responsible for marketing the combination BITOP (Corriere del Ticino Plus and la Regione), as well as Ticinosette, until the end of 2017. The cooperation with la Regione will even last until the end of 2018, as Publicitas explained in response to an inquiry from Werbewoche. According to spokeswoman Chantal Häberling, the company remains open to cooperation with Corriere del Ticino in the context of mediation.
Publicitias Italy increases sales team
Meanwhile, Publicitas intends to concentrate on the Italian market. The market in Europe's fourth-largest country has been revitalized over the past two years with the company's own products and services and is regarded as a core market that is to be consistently developed further, according to a statement on Wednesday.
For this reason, part of the sales team from the canton of Ticino is to help drive the activities in Italy from 2017. With the necessary linguistic and cultural background, the team has proved successful in particular with new and innovative digital products, it says.
There may be "adjustments" in the area of Ticino administration, Publictias told Werbewoche. How exactly these "adjustments" will turn out, however, will only become clear in the coming weeks and months.
"I am particularly proud that we will launch our automated trading platform with our Publicitas Sales App in Italy in the first months of 2017. This will give us the differentiation we need to be very successful with the expanded sales team," says Jörg Nürnberg, Group CEO of Publicitas. (hae/pd)
