Converto expands options for measuring the success of digital campaigns
In collaboration with the Dutch market research agency Markteffect, Converto has developed a new solution for analyzing the impact of digital advertising. The solution is designed to provide brands and agencies with more precise insights into campaign performance.
The tool, developed in cooperation with Markteffect, addresses current challenges such as the switch to Google Analytics 4 and the decline in third-party cookies, which make it difficult to measure the success of digital campaigns in the traditional way.
The focus is initially on Fire uplift studieswhich analyze the influence of campaigns on brand awareness, preference and purchase intention. Both the short-term effect and the long-term influence on brand development are analyzed.
Answers to questions such as: Which messages reach the target group? Where is there potential for optimization? And how can the return on investment be maximized?
By using panel-based surveys and combining qualitative and quantitative approaches, campaign effects can be analyzed even more granularly. These approaches ensure precise and data protection-compliant recording of relevant KPIs and deeper insights into the reach and resonance of advertising measures. On this basis, companies can further develop their marketing strategies in a targeted manner.
Through this further development, Converto offers companies the opportunity to design data-based and future-proof marketing strategies.
