CH Media and Admeira extend marketing contract for Tele Regio Combi
The pitch for the largest association of regional TV stations Tele Regio Combi TCR has been decided: CH Media and Admeira have extended the marketing contract.
As an advertising combination, the TRC brings together the six leading regional TV stations in German-speaking Switzerland: TeleZüri, Tele M1, TeleBärn, Tele 1, Telebasel and TVO. With an average net reach of 682,000 people, the TRC ranks fourth among the largest daily TV reach in German-speaking Switzerland.
Roger Elsener, Managing Director TV, Radio and Film Sales and member of the CH Media Executive Board: "Since winning the mandate in December 2018, Admeira has made a significant contribution to the success and growth of TRC. With product understanding and passion paired with intelligent combinations of offers, for example with the SRF channels, Admeira's sales team has performed outstandingly in recent months. They have pitched just as convincingly. We look forward to continuing our collaboration.
"We are extremely pleased about the continued collaboration with CH Media. TRC impresses with its versatile programs close to the viewer and is therefore the perfect advertising environment for our clients to place their campaigns effectively and anchor them regionally," says Bertrand Jungo, CEO of Admeira.
CH Media announced on Monday that Goldbach would take over the marketing of the S1 channel (Werbewoche.ch reported). As a result, all of CH Media's national channels are now marketed by Goldbach. Admeira will continue to be responsible for marketing the regional channels. (pd/swi)
