Bernese SME relies on Rubmedia
The Bern SME Trade Association is revitalizing its editorial team and partnering with a new external publishing partner.
With around 22,000 members, the Berne SME trade association is the largest business association in the canton of Berne. The association's publication "Berner KMU Aktuell" has a correspondingly high weight. In the future, the association wants to expand electronic communication channels in addition to the print publication.
At the same time as the generation change on the editorial board - 42-year-old Nina Zosso took over the communications management from Hubert Wili at the beginning of October - a new partner was also sought for the association's publication. Rubmedia prevailed over four competitors in the tender and will take over both advertising management and production from Stämpfli from 2017.
By taking over the exclusive marketing of Berner KMU Aktuell, Rubmedia has increased its portfolio to a new total of 18 titles in the trade and special media sector. The ten-strong team at the Wabern site near Bern will now work with the association to analyze the cross-media strategy and draw up proposals for future communications.
