Audienzz and Ringier Advertising launch Yaleo Advertising
The Yaleo Native digital advertising network, developed by Audienzz and Ringier Advertising, has been further enhanced. Yaleo Advertising now offers new ad formats for campaigns featuring videos and stories. As a complement to social media advertising, these can now be served on over 200 Swiss online media websites.
With Yaleo Advertising, formats familiar from social media can be placed in an editorially curated environment - such as the online portals of Swiss media. The expanded portfolio includes two formats: Yaleo Video for large-scale video ads and Yaleo Story for interactive ones with multiple slides.
According to Nora Chapero, Product Director at Audienzz, Yaleo Advertising offers "the best of both worlds: The powerful impact of social media-style creative formats and the trusted environment of established media brands on the open web." In addition, technology with precise contextual targeting is used to ensure optimal campaign efficiency. Yaleo Advertising is now available for booking - examples of current campaigns can be found on the Website.
