Audienzz expands to Austria - André Eckert new on board
The digital advertising company Audienzz is expanding its operations into the Austrian market and has hired André Eckert as Business Development Manager for Austria. He will be responsible for driving the establishment and expansion of the company's business in Austria.
Following Audienzz's expansion into Germany with the acquisition of German online marketer Netpoint Media in 2023, the Swiss digital advertising specialist is also becoming active in Austria and thus in the entire DACH region. The Audienzz subsidiary Zulu5 has already been operating successfully in Austria for four years. This established network now forms the basis for the expansion into the Austrian market, Audienzz writes in a press release.
André Eckert has been responsible for Audienzz's Austrian business as Business Development Manager Austria since the beginning of July 2024. The 54-year-old digital expert has many years of experience and expertise in business development and media marketing. Among other things, he was President of the International Association of the Digital Marketing and Advertising Industry (IAB) and Vice President of IAB Austria, Country Manager at AutoScout24 and CEO at Russmedia Digital.
"Great potential"
According to Audienzz itself, the marketing of Nzz.chthe future marketing mandate of Finance.at as well as existing mandates from news and topic portals such as Exxpress.at or Boomer.at has a reach of around 1.5 million unique visitors per month in Austria. In terms of advertising marketing, the company is initially focusing on the News, Finance, Family and Style segments. In addition to advertising marketing, Audienzz offers various software solutions.
"We see great potential in the Austrian market, both with our software solutions and in advertising sales", Remo Baumeler, CEO of Audienzz, is quoted as saying in the press release. "Thanks to our presence throughout the DACH region, we can offer publishers and advertisers added value. In André Eckert, we have found the ideal person for our expansion into Austria."
