There was also gossip in pharmacies
Excom Media would like to thank all pharmacies and drugstores for their extraordinary dedication during this time of crisis and launched a «thank you» campaign last Friday. At exactly 12:30 p.m., applause for the work of the staff rang out not only from balconies along the streets but also on all Excom Media screens across Switzerland.
"With this action, we wanted to say a big thank you to our site partners, who have been literally overrun in the past weeks and have been holding down the fort to ensure basic services for all of us," said Marc Goetti, CEO of Excom Media.
The pharmacy network also proved its worth in disseminating the federal government's national information campaign. Pharmacy customers were able to study the campaign's explanatory videos during waiting times, which clearly showed the most important hygiene and behavioral rules as well as hotline numbers for questions and uncertainties.
"After receiving the data in the newsroom, we played out the content across Switzerland in under 10 minutes," says Marc Goetti. "The rapid national distribution to people in a holding situation and the ability to share subjects within minutes at the push of a button are great advantages, especially in crisis communications. We are pleased to have been able to make our contribution."
Excom Media is the owner, operator and marketer of the Healthcare & Beauty Channels, the largest digital POS advertising platform in Swiss pharmacies and drugstores. The network comprises around 500 large screens.
