Arena Cinemas and Weischer.Cinema extend partnership
The cinema advertising marketer Weischer.Cinema Switzerland and the cinema group Arena Cinemas are extending their partnership agreement for a longer period.
The advertising inventory of Arena Cinemas' seven multiplex cinemas will continue to be marketed by Weischer.Cinema Switzerland. This includes the cinema screens, DOOH cinema screens in the cinema foyer and special advertising formats such as 4DX and ScreenX.
Christof Kaufmann, CEO of Weischer.Cinema Switzerland, is delighted about the continuation of the long-standing partnership: "Arena Cinemas is the cinema group that is present in all three language regions and therefore offers an outstanding reach for advertisers. Our partnership with Arena Cinemas is characterized by mutual trust and reliability. We look forward to continuing to create innovative advertising solutions together."
Patrick Tavoli, CEO of Arena Cinemas, adds: "We are building on this success story. Together we not only share a passion for the premium medium of cinema, but also the ambition to offer technical progress and excellent service. With Weischer.Cinema as an experienced advertising partner, we are looking positively to the future and are confident that we will continue to market our advertising space extremely attractively."
