APG|SGA becomes an agency partner of Moving Media Basel
APG|SGA becomes an agency partner for the advertising space on and in the streetcars and buses of Moving Media Basel. The outdoor advertising marketer is thus strengthening its presence in urban areas and expanding its public transport offering to include the greater Basel area.
The advertising spaces on and in Basel's streetcars and buses are now marketed by APG|SGA. Moving Media Basel is a joint subsidiary of Basler Verkehrs-Betriebe BVB and Baselland Transport AG BLT. The Swiss Post subsidiary Livesystems continues to be exclusively responsible for marketing the DOOH screens in BLT's means of transport.
"With APG|SGA, we have a strong partner at our side who - in addition to our own national marketing - will place our attractive advertising formats in the advertising market in a targeted manner and further strengthen the public transport advertising category," says Beat Leuenberger, Managing Director of Moving Media Basel.
By winning the contract, APG|SGA is further expanding its range of transport advertising services. It already markets advertising space in Berne, Zurich, Biel/Bienne, Lausanne, Lugano, Lucerne, St. Gallen and Winterthur. The outdoor advertising marketer already manages over 100,000 analog advertising spaces and around 1,900 digital TrafficMediaScreens in more than 6,000 vehicles on public transport. The advertising media are marketed by the specialized "Transport Advertising" unit, which offers individual solutions for various target groups and regions.
