APG|SGA and Watson enter into cooperation
The outdoor advertising company APG|SGA is now displaying Watson's news content at over 400 of its ePanel locations in German-speaking Switzerland.
Since Monday, Watson news has been appearing on ePanels in selected train stations and shopping centers. Watson will be present at a total of more than 400 DOOH locations in portrait format and inform passers-by with news reports updated every hour.
"Our ambition at Watson is always to bring the latest and most relevant news to a mobile, active audience, which makes us the news provider of choice for DOOH offerings," commented Tarkan Özküp, Chief Commercial Officer at Watson, on the new partnership.
