APG|SGA Traffic to market advertising space on SBB trains as of January 1, 2019
As part of a public tender issued by SBB, APG|SGA was awarded the contract in 2017 for all lots covering all analog and digital third-party advertising at all train stations in Switzerland, as well as, for the first time, the exclusive marketing of interior and exterior advertising on trains.
From January 1, 2019, APG|SGA Traffic will be marketing the more than 15,800 indoor spaces (RailPoster and RailMidiPoster) in SBB trains throughout Switzerland. APG|SGA Traffic is also marketing over 70 locomotives and train compositions as outdoor advertising spaces. To date, the interior and exterior surfaces have been sold by SBB Passenger Traffic itself.
APG|SGA Traffic will take over the existing SBB employees and benefit from their expertise and customer relationships right from the start. The proven advertising offering and the associated services will be continued and systematically developed further. APG|SGA Traffic already markets more than 200,000 advertising spaces for over 125 transport companies throughout Switzerland.
