At the beginning of 2009, Presse TV saw a trend reversal: After years of decline, the ratings of individual programs rose sharply again. For "Gesundheit Sprechstunde" (GES), for example, the audience that watched the entire program (rating) grew from 169,000 (2008) to 225,000 people (2009) within a year, an increase of 33 percent. Particularly positive: the turnaround was sustainable. In 2010, the GES audience increased again by 8.3 percent to 244,000 people. The market share of first broadcasts even tripled from 6% to a good 18%.

This was not an isolated case: "CashTV" recorded a total of 176,000 viewers per program in 2010, 14.3 percent more than in 2008. Even the late-night program "Bekanntmachung" has seen a steady increase in viewers, albeit at a lower level: With 15,800 viewers, it is now 31 percent higher than in 2008. The curve is not quite as straightforward for "NZZ Format": the program reached a full 43 percent more viewers in 2009, then fell back slightly in 2010, but is still 24,000 viewers or 32 percent higher than in 2008.

Read more about this in the current print edition of Werbewoche.