Media Focus: Slump in advertising slowed somewhat
The decline in advertising spending slowed somewhat in June. According to data released Thursday by the market research firm Media Focus, advertising volume in June fell by 5.3 percent compared with the same month last year, to about 305 million francs.
The downward trend in advertising slowed somewhat in June. According to the market research institute Media Focus on Thursday, advertising pressure in June fell by 5.3% year-on-year to around 305 million francs. In May, the decline was a whopping 17.1 percent, in April 13.4 percent. However, it should be noted that the European Football Championships were held in June last year and their sponsors in particular dominated advertising. Other companies were probably more cautious, particularly in terms of television advertising.
Television also recorded an increase of 1.2% this June compared to the previous year. The specialty press, poster advertising and the internet were also among the winners. In contrast, the daily, regional weekly and Sunday press suffered a further decline of around 9%. The decline in the general, financial and business press was as high as 33%, and cinema advertising fell by 45%.
Food industry stands out
In terms of economic sectors, the food industry stands out with a 50.1% increase in advertising pressure. There was a 37.2% increase in beverages. According to Media Focus, the increased communication presence of Migros and Henniez advertising were particularly significant here. Despite UBS's greatly reduced advertising presence, the financial sector recorded an increase of 5.8%. This was mainly due to insurance companies. Looking at the first half of the year as a whole, however, the financial sector was clearly one of the losers with a drop of 21.8%.
Sharp decline in advertising pressure for tobacco products
The energy (+37.5%), pharmaceuticals and healthcare (+16.4%) and tourism and transport (+15.7%) sectors then reported clearly positive figures in June. There was a sharp decline in advertising pressure for tobacco products (-38.1%), clothing, leisure and sport (-33.7%) and telecommunications (-31.6%). According to the Media Focus statistics, the two retail giants Migros and Coop and the food group Nestlé had the largest advertising budgets in June.
Media Focus compiles gross advertising statistics: All advertising placements are valued at the official rates of the advertising medium; discounts are not taken into account. (sda)
Television also recorded an increase of 1.2% this June compared to the previous year. The specialty press, poster advertising and the internet were also among the winners. In contrast, the daily, regional weekly and Sunday press suffered a further decline of around 9%. The decline in the general, financial and business press was as high as 33%, and cinema advertising fell by 45%.
Food industry stands out
In terms of economic sectors, the food industry stands out with a 50.1% increase in advertising pressure. There was a 37.2% increase in beverages. According to Media Focus, the increased communication presence of Migros and Henniez advertising were particularly significant here. Despite UBS's greatly reduced advertising presence, the financial sector recorded an increase of 5.8%. This was mainly due to insurance companies. Looking at the first half of the year as a whole, however, the financial sector was clearly one of the losers with a drop of 21.8%.
Sharp decline in advertising pressure for tobacco products
The energy (+37.5%), pharmaceuticals and healthcare (+16.4%) and tourism and transport (+15.7%) sectors then reported clearly positive figures in June. There was a sharp decline in advertising pressure for tobacco products (-38.1%), clothing, leisure and sport (-33.7%) and telecommunications (-31.6%). According to the Media Focus statistics, the two retail giants Migros and Coop and the food group Nestlé had the largest advertising budgets in June.
Media Focus compiles gross advertising statistics: All advertising placements are valued at the official rates of the advertising medium; discounts are not taken into account. (sda)
